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Recruiting new customers is expensive; industry experts put the customer acquisition price at $1 to $5 per person.

But every new dating site faces the same problem: finding souls to mate.

“I am a creative, witty, intelligent girl looking for someone to shower with all my love and affection! Angela was included in a 1,000-pack of allegedly single, supposedly American women, which Betabeat purchased for $35.

According to her online dating profile, she is 5’8” with blue eyes and dark brown hair.

A common complaint shared by seasoned online daters who have tried various dating sites is that, rarely do the multitude of matchmaking services live up to their claims.